Marketing

In addition to public relations and website management, my role as a Marketing Manager for my current organization involves the following responsibilities.

Digital Marketing

Beyond developing and managing my organization's social media platforms, I have also worked with:

Facebook/Instagram pay-per-click (PPC)
Mailchimp email marketing
Content marketing

Physical Marketing

I hold experience with several forms of physical marketing:

Billboards
Flyers
Brochures
Handbooks
Promotional Items

Branding

Establishing and maintaining a consistent brand for my organization is key to our marketing efforts. As well as updating our logo, I identified brand colors, typographies, and tone of voice to support overall brand awareness.